2009, the Google search through specialized products into the property search market. In the United States, Britain and Japan, and other important market, the company uses Google Maps as a starting point, the ad put houses and apartments. This feature is quite exciting that some people in the industry, but also make others concerned, especially considering the existence of Google Street View, the product through the provision of housing to improve the real map of the Google services. This business looks promising, but in fact, Google has been long overdue in this area. Previously there are many professional real estate website has developed a search tool for the sale of housing to help.
not only won the share of vertical search, and make a profit. Although the level of the search can be saved share, but profit is very thin. Do not misunderstand: tens of millions of Internet users are like the Google search. U.S. tech blog Search Engine Land recently released report, nearly 90% of Internet users on the Internet search experience, However, the key to customer satisfaction is not the real key is the business model is feasible. When users use Google to find new things, cat video climbing or the definition of a word, the level of the search is very effective. But the problem is that such searches are The real value lies in the actual purchase will attract those with a user, the only way to make money.
Google rarely raise a white flag, but last month, the search advertising giant's efforts to enter the property search market has failed.
example, a time when electronic commerce is a highly differentiated areas. Through the numerous areas of the content classification, search and create the value. Today, Amazon and other sites in the steady integration of e-commerce. The more integrated, Google for the smaller role of the retail industry. Amazon to offer a very powerful vertical search, just using simple keywords to get a lot of relevant results, and also has user reviews, third-party content and e-commerce capabilities. Since Amazon has independently operated retail environment, and therefore a small number of spam. In other words, if you can get through Amazon, including search and e-commerce solutions including complete, why use Google it?
Google's poor performance in the real estate note, the company's real threat is not from Microsoft and other giants, but from the specialized vertical sites. Such as restaurants intended site OpenTable, Simply Hired job search site and online travel sites such as Orbitz and Priceline.
level search of the past?
focus on retail, vertical search
these sites is not to Google also hopes to promote trade with Froogle service, but without success.
Google real estate and travel markets in the action that the company is working on major strategic change.
focus on search and other specialized search engines deal gained some momentum. For example, in the field of corporate recruiters Monster, there are Zappos online shoe and Shoebuy, music and movie lovers can choose to Apple's iTunes, Netflix is also in the leading movie rental market.
Search for residential customers purchasing criteria are complex, but also very specific search parameters. Google provides a list of services mainly focus on the maps and pictures, but the other advantage is not obvious. United States, Realtor.com, Trulia and the Zillo and the United Kingdom RightMove, the websites are able to provide better service, they use algorithms to the user's search results are personalized, so that it is better than the services provided by the general Google results and geographic location services.
Lead: the faculty at Harvard, the current U.S. digital strategy and customer experience consulting firm Marketspace chairman Jiefulilei Potter (Jeffrey F. Rayport), today in the U.S. , wrote online, along with the rise of vertical search, Google's search business is facing a huge threat level.
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The following is the text of the article:
With the maturity of Internet users and the rising demand, combined with patience and decreased levels of the search may be more attractive to inferior vertical search, at least for some search advertisers, the more willing to funding to those who can generate sales search engines. If so, Google would have to find a way to accelerate the pace of development of vertical search the way, or dig out as soon as Android and YouTube's business potential. (Ding Hong)
Google recently to further increase the vertical field of investment. 2010, Google began to vigorously expand the travel market, taking into account the travel market with more than half of the sales markets via the Internet, so Google does not waste time independent product development, but the cash invested 700 million U.S. dollars of the United States travel software developers ITA. The latter by a few scientists from Massachusetts Institute of Technology Founded in 1996, mainly to airlines and other travel sites to provide search services. If approved the deal, Google will be the first to the vertical business-oriented business, and Orbitz, Expedia and Travelocity impact.
Google these setbacks did not have much impact on financial results. The company's earnings in 2010 is still very bright, fourth-quarter revenue of 29.3 billion, exceeded expectations; 8.5 billion annual profit, up 30%. The question is: can such a good time for how long?
in Google search has long occupied a large share of sales in - more than 96%. Indeed, Google has demonstrated the dawn of some diversity, including mobile (Android), video ads (YouTube) and browser software (Chrome) and other fields. Each platform can reduce the company's over-reliance on search advertising, but Google search still is paying for all products include: Chrome, including YouTube and most products are free for users, only a few paragraphs to create advertising revenue . In addition to search ads, AdWords and AdSense, the Google what almost no other profitable business. Google now seems to be a solid line of defense. Although Microsoft will be the second highest in the U.S. search market, but the share is far behind. However, since the birth will be only 18 months. Last December, Google U.S. search market share of 69.4%, will be 24.4%.
bigger problem is that the level of attractiveness of the search for how long?
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